Data is the new black gold, and its strategic management can profoundly transform companies. By 2025, Keyrus positions itself as a key player in this field, offering effective solutions to help organizations make the most of their data. Keyrus’ unique methodology, blending technical expertise and business strategy, is designed to guide key decisions for companies and prepare them for upcoming challenges in an increasingly digital world.
Data strategy: A central axis for the future
In a world where data flows in from all sides, developing a data and artificial intelligence strategy becomes essential for businesses. Keyrus provides a precise roadmap to leverage these digital resources in order to achieve clear performance objectives. This strategy, based on tailored advice, the design, and implementation of technological solutions, aims to optimize not only business results but also the integration of artificial intelligence at scale.
Companies that adopt a data-driven model have already observed a significant impact on their performance. For example, according to recent studies, those using advanced analytics tools like Tableau or Qlik have reported an improvement of 15 to 25% in their operational efficiency. Keyrus thus positions itself as an ideal partner to support them in this transition.
The key steps for digital transformation
Digital transformation does not happen overnight. It involves several essential steps:
- Assessment of needs and available resources 🤔
- Design of a tailored data strategy 💡
- Implementation of analytics tools such as Salesforce and Google Cloud 🚀
- Training of teams for successful adoption 👩🏫
This process, though complex, is necessary to ensure the sustainability of strategic decisions. By 2025, companies that have grasped the importance of these steps will be able to navigate the digital landscape with ease.
Evolution of business models: Adaptation and agility
One of the pillars of Keyrus’ strategy in 2025 is recognizing that business models continually evolve. The barriers between traditional sectors are fading. Take the example of Mercado Libre, which, by diversifying with Mercado Pago, started to dominate the banking sector while maintaining its initial offering. Similarly, Rappi has adapted by launching its own credit cards. These changes illustrate the need for a thorough analysis of customer data to leverage these trends.
Understanding the customer at the heart of strategy
In this context, it is essential to place the customer at the center of the corporate strategy. Here are some points to consider:
- Analysis of purchasing behaviors 🎯
- Use of tools such as IBM to extract insights 💻
- Personalization of offers and services based on customer data 🛍️
The importance of deeply understanding the customer is emphasized by Stephan Samouilhan, CEO of Keyrus Américas: “Companies must transform their business models to remain competitive.” This requires a robust strategy and technology suited to the rapidly evolving expectations of consumers.
Latin America: A conducive market for digital transformation
Keyrus also emphasizes the importance of Latin America as a key market for its growth. With countries like Colombia, Brazil, and Mexico offering a favorable environment for technological adoption, the region is poised for significant transformation dynamics. For example, the transition to digital in sectors such as Retail and Finance is already well underway.
Sectors with high potential
To target the best opportunities, Keyrus identifies several key sectors for 2025:
- Health 💊
- Telecommunications 📞
- Manufacturing 🏭
- Confectionery Packaged Goods (CPGs) 🍫
The implementation of emerging technologies such as artificial intelligence in these areas can significantly optimize operations and enhance customer satisfaction.
Increased innovation and rapid implementation of technologies
Faced with the rapid evolution of the digital landscape, Keyrus faces the challenge of accelerating its clients’ technological migration. By 2025, the rapid integration of new solutions and platforms will become crucial. This includes the development of tools such as K. Convert, which allow for efficient code migration, and innovative solutions to reduce time to market for new applications.
Objectives and achievements of Keyrus
In summary, Keyrus focuses on several major objectives this year:
- Facilitate technological transitions 🔄
- Provide support solutions for seamless adoption from the start 🚀
- Promote an environment conducive to innovation and excellence 🌟
The success of Keyrus is already visible with recognitions received in various fields. In 2024, it was named the best AI company at the European Technology Awards and ranks among the top consulting firms according to Forbes.
FAQ
What are the main tools used by Keyrus?
Keyrus uses a variety of tools such as SAP, Oracle, Tableau, and Salesforce to optimize data management and improve decision-making.
How does Keyrus help its clients with digital transformation?
Keyrus offers consulting services, implementation of data strategies, and technological solutions tailored to the specific needs of its clients.
Why is Latin America a strategic market for Keyrus?
The rapid growth of digitalization and the increasing adoption of technologies in Latin America offer significant opportunities for innovation and transformation for companies.
What is the role of artificial intelligence in Keyrus’ strategy?
Artificial intelligence is integrated into all solutions offered by Keyrus to optimize processes and drive innovation.
What sectors is Keyrus targeting for 2025?
Keyrus is focusing on several key sectors: Retail, health, telecommunications, finance, and packaged consumer goods.
