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Crónica: Wendy León, la mujer que se hizo modelo de Kenzo a los 72 años

Daniel Dorsa

Por Sergio Santos.

Después de reclutar a Britney el año pasado, Kenzo, la vanguardista casa de moda francesa, nos presenta una atractiva propuesta surrealista en su nueva campaña publicitaria Primavera-Verano 2019, fotografiada por el emblemático David LaChapelle. Su apuesta destaca por su elenco multigeneracional, donde una modelo embarazada, bailarines, músicos, estudiantes y niños saltan, cuelgan de enredaderas y giran en barras de pole dance. El resultado: piezas disruptivas que buscan ir más allá del prototipo de belleza tradicional, las cuales tienen como estrella a Wendy León, una mujer de 72 años.

Wendy, quien además es la madre de Humberto León, director creativo de Kenzo desde el 2011, está ahora frente al telón luego de haber estado por años en el backstage apoyando a su hijo en todos sus proyectos. Desde el 2002, se podía encontrar a la señora León en un rincón de la tienda preparando suéteres y sudaderas a mano, contribuyendo así a la variedad y gusto de la popular firma. Incluso, cuando León llegó a la dirección de Kenzo, Wendy pasaba 11 horas tras bambalinas ajustando detalles de la semana de la moda.

David LaChapelle.

Sin embargo, a los 72 años, la Sra. León ha salido a las luces en la nueva producción de Kenzo y se ha dado a conocer al mundo. Lo que pocos saben es que, detrás de esa pose de editorial con los brazos extendidos mirando hacia el cielo y flotando en una suerte de espacio cósmico, Wendy, casada a sus 20 años con un peruano, se mudó a Perú para abrir un chifa en calles limeñas.

Tiempo después se trasladó a Los Ángeles, donde trabajó para un fabricante de ropa. Cuando su hijo tenía cuatro años, ella le enseñó a coser, instruyéndole el arte que luego lo haría grande y exitoso.

Humberto, a los 5 años, tenía pies muy pequeños para calzar en zapatos de vestir de niños. Sin pensarlo dos veces, su madre lo llevó a una tienda de chicas para encontrarle el par adecuado. A pesar de los gustos de Humberto, no comunes para la época, como telas y colores estridentes, ella nunca lo juzgó. Fue siempre muy abierta estilísticamente. “Quiero ver a más personas de mi edad haciendo lo que hago”, dice Wendy León.

A pesar de todas sus dudas iniciales, ha asumido el papel de modelo lo suficientemente bien como para unirse a las escasas filas de mujeres mayores que se han presentado para las pasarelas de marcas de alta costura.

Wendy León con Humberto, su hijo, y David Lachapelle. Crédito: Sage Seb/Kenzo

Sergio Santos
Comunicador especializado en moda y lifestyle. Cazador de tendencias y de estilos singulares. Su lema es: “Olvida las reglas. Si te gusta, ¡úsalo!”. Síguelo en Instagram: @ponteesetrapo
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