Análisis: ¿Pollo o pizza? ¿Qué productos puedo ingresar al cine?

¿Con qué productos puedo ingresar al cine?

En el transcurso del día una noticia ha llamado particularmente la atención, como es, el hecho de que el Instituto Nacional de Defensa de la Competencia y de la Protección de la Propiedad Intelectual (INDECOPI), a través de la Sala Especializada en Protección al consumidor (la Sala) ha emitido la Resolución N° 219-2018/SPC y la Resolución N°243-2018/SPC, mediante las cuales, amonestó a Cineplanet y a Cinemark por considerar que la restricción consistente en la prohibición de ingresar con alimentos y/o bebidas ajenas a sus establecimientos comerciales constituye una cláusula abusiva de ineficacia absoluta que limita los derechos de los consumidores.

Como no podía ser de otra manera, ya empezaron a circular diversos memes, en los que se hace referencia a que, gracias a estas consideraciones, se podrá ingresar a las salas de cine con productos tan diversos que van desde la mazamorra de tocosh hasta el pollo a la brasa. Asimismo, la sola lectura de lo señalado en el primer párrafo de esta nota, podría dejarnos en el mensaje de que, efectivamente, se tendrá carta abierta para ingresar con los productos que se quieran.

Pero ¿Qué dicen las referidas Resoluciones al respecto? Estas resoluciones dictaron una medida correctiva, es decir, establecieron una disposición destinada a revertir los efectos de la conducta infractora o evitar que, en el futuro, esta se produzca nuevamente. Así pues, las mismas establecieron para ambos proveedores textualmente lo siguiente: “Ordenar como media correctiva, que en un plazo de diez(10) días hábiles, contado a partir del día siguiente de notificada la presente resolución, se abstenga de aplicar en contra de los consumidores cláusulas limitativas como la analizada en el presente caso, para lo cual deberá retirar de sus establecimientos comerciales (salas de cine) el aviso donde informa a los consumidores la prohibición del ingreso a sus salas de cine con alimentos y/o bebidas adquiridas fuera de su establecimiento. Asimismo, a fin de evitar que los consumidores puedan ingresar a las salas de cine con productos alimenticios que, por razones de higiene, seguridad, u otros, causen un daño a la infraestructura del local o de otros consumidores, el ingreso de alimentos a las salas de cine se supeditara a aquellos productos iguales y/o de similares características a los que vende en sus locales, de acuerdo a los usos y costumbres del mercado”.

De esa manera, si se creía que se iba a poder ingresar con una caja de pizza, o con una cubeta de esa reconocida marca de pollo que ofrece varias piezas en la misma, o incluso, con algún tipo de comida… lo mismo no va a ser posible, pues como es bien sabido, generalmente ambos cines ofrecen sólo pop corn, nachos, gaseosas, hot dogs y algunos dulces envasados.

Así pues, es importante tener en cuenta esto, con la finalidad de no generar distorsiones y malas interpretaciones a lo dispuesto por el INDECOPI a través de las Resoluciones mencionadas al inicio de esta nota.

Claudia Sandoval
Abogada por la Universidad de Piura. Amante de la lectura, el cine y el café.

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