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Opinión: Una Barbie con discapacidad

Quizás fue por un accidente o simplemente su edad ya no le permitió caminar bien, lo cierto es que ahora Barbie usa una silla de ruedas y tiene una amiga que usa una prótesis en reemplazo de su pierna izquierda. La empresa Mattel estrenará en junio estas dos nuevas figuras que representan a uno de los grupos humanos más vulnerables en el mundo: las personas con discapacidad. Una vez más, la muñeca más popular del mundo, ha roto estereotipos a su propio estilo.

Se trata de la línea Barbie Fashionistas 2019. Esta nueva colección trae nuevas muñecas cada vez más diversas. Kim Culmone, vicepresidenta de diseño de Barbie, en una declaración a Teen Vogue, explicó que la muñeca en silla de ruedas era uno de los artículos más solicitados a través de su línea directa al consumidor.

“Mattel ya había lanzado en 1997 a Smile Becky, una muñeca en silla de ruedas que era amiga de Barbie”. Fotografía: Getty, Metro

Es importante reconocer el que una marca de juguetes como Barbie apueste por la inclusión y por visibilizar a las personas con discapacidad, quienes durante la historia han sido uno de los grupos más excluidos, discriminados y que mayor dificultad ha enfrentado para su participación en la sociedad con igualdad de condiciones.

Barbie y la inclusión social

En los últimos años, ha sido fundamental el trabajo de la sociedad civil a favor de las personas con discapacidad y es necesario insistir en ello. Se debe aprovechar hechos como este, en el que personajes de la cultura pop traen a discusión temas que aún son incómodos en muchas sociedades, para continuar con una labor de concienciación.

Hay que desechar prejuicios sobre las personas con discapacidad. Barbie lo hace bien, pues muestra dos muñecas que sonríen y que lucen igual de bien que el resto de la colección. Incluso, la que lleva la prótesis, lo hace sin intentar de ocultarla. Todo lo contrario, la luce de la misma manera que su otra pierna.

No se trata de muñecas con habilidades especiales, pues no tienen poderes, sino de personajes con una determinada condición.

https://www.instagram.com/p/BuquABklkvq/

Quién diría que dos muñecas recordarían la urgencia de educar en el trato hacia este grupo de personas. De ahí, será más fácil para los niños comprender que la discapacidad se genera de la interacción ante una o más deficiencias de salud y las barreras del entorno, las que pueden ser físicas o actitudinales. No será necesario que de tan pequeños lean la Convención sobre los Derechos de las Personas con Discapacidad de las Naciones Unidas para asimilar esta idea.

De este modo, se va concienciando como jugando. Se va sumando y aprendiendo que, por ejemplo, no se dice ‘discapacitado’, sino ‘persona con discapacidad’; o que tampoco se dice ‘sordomudo’, sino ‘persona sorda’.

La muñeca Barbie, que en algún momento fue acusada de fortalecer estereotipos, ahora parece la abanderada de la diversidad. Mattel es un ejemplo de que, sin descuidar los intereses de sus consumidores y los propios, la empresa privada puede ser una gran aliada en los esfuerzos por un mundo más inclusivo.

Diego Ato
Comunicador por la Universidad de Piura. Coordina proyectos de formación democrática y derechos humanos. Le interesan los temas de género, sociedades cerradas latinoamericanas y corrección de estilo. Escribe y dibuja en su blog ‘Fante con lentes’.
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