ECONOMÍA

Opinión: MCU: Infinity Numbers

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En 1986, se estrenó “Howard The Duck”, la primera película basa en un personaje de Marvel. Veintidós años después iniciaba el gran Universo Cinematográfico de Marvel (MCU) con Iron man (2008) y El Increíble Hulk (2008). Y once años con veinte películas después el imperio Marvel es un superhéroe de hacer dinero.

Formación del imperio

Debido a la USD 585 millones que alcanzó el éxito de Iron Man, el CEO de Disney decidió adquirir Marvel Studios por USD 4 000 millones. Además se tiene un acuerdo con Sony para el manejo de Spider-man en la concepción de nuevas películas. Adicionalmente, el mes pasado Disney compró al conglomerado 21st Century Fox por USD 17 300 millones, agregando así a los personajes de los Cuatro Fantásticos y los X-Men en su lista de grandes superhéroes.

Cifras alucinantes

Con un promedio de USD 86 millones por película, se detallan los ingresos de los últimos films:

  • Iron Man (2008) – 585 M
  • El Increíble Hulk (2008) – 263 M
  • Iron Man 2 (2010) – 623 M
  • Thor (2011) – 449 M
  • Capitán América: El primer vengador (2011) – 370 M
  • Los Vengadores (2012) – 1 518 M
  • Iron Man 3 (2013) – 1214 M
  • Thor: El mundo oscuro (2013) – 644 M
  • Guardianes de la Galaxia (2014) – 773 M
  • Capitán América: El Soldado de Invierno (2014) – 714 M
  • Vengadores: La era de Ultron (2015) – 1 405 M
  • Ant-Man (2015) – 519 M
  • Capitana Marvel: Civil War (2016) – 1 153 M
  • Doctor Strange (2016) – 677 M
  • Guardianes de la Galaxia Vol. 2 (2017) – 863 M
  • Spider-Man: Homecoming (2017) – 880 M
  • Thor: Ragnarok (2017) – 853 M
  • Black Panther (2018) – 1 346 M
  • Vengadores: Infinity War (2018) – 2 046 M
  • Ant-Man y la Avispa (2018) – 610 M

También, es importante conocer la rentabilidad de las películas más taquilleras de la MCU, donde Infinity War destaca notablemente con los mayores ingresos netos de acuerdo al siguiente gráfico:

 

Sin duda, la MCU resulta ser la franquicia cinematográfica más taquillera de los últimos diez años, recaudando aproximadamente USD 18000 millones hasta el momento. Muy probablemente supere dichas cifras en “Avengers: Endgame”, estreno más esperado de abril 2019, que marcará el cierre de un ciclo de películas con millones de seguidores a nivel mundial.

 

Joseph Luján
Ingeniero Industrial por la PUCP. Perseverante, comprometido y multifacético. Especialista en finanzas, emprendimiento, educación y locución de radio.
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