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Artículo: Startup Perú el Start de todo emprendimiento

Fuente: Innóvate Perú

Este programa para emprendedores es apoyado por Innovate Perú y este año presenta la convocatoria de su séptima generación.  Startup Perú proporciona a los ganadores un capital semilla desde S/ 50,00 no reembolsables en la categoría de Emprendimiento Innovadores (EI) y hasta S/ 150,000 en la categoría de Emprendimientos Dinámicos (EDI). Su lanzamiento oficial fue presentado el lunes 18 de febrero en el auditorio del Ministerio de la Producción y fue transmitido en vivo por Facebook. Además se presentaron emprendimientos atractivos de generaciones pasadas. Las bases se encuentran disponibles desde el 31 de enero en www.innovateperu.gob.pe o www.start-up.pe y desde el 12 del presente mes ya está disponible la postulación, la cual va hasta el 10 de mayo. Y luego de los filtros generales se publicarán, en el mes de julio, a los emprendedores finalistas.

Además de revisar los requisitos de las bases del concurso, sugerimos tener en cuenta los siguientes parámetros:

  1. Formar un equipo de 3 o 4 personas en las siguientes áreas: Tecnología, Modelo de Negocio, Finanzas, Marketing y Ventas.
  2. Uno de los integrantes debe dedicarse al 100% al emprendimiento.
  3. Se aconseja tener un PMV (Producto Mínimo Viable).
  4. La innovación (valor agregado) debe quedar clara en su Modelo de Negocio, se recomienda apoyarse en un formato CANVAS.
  5. Detallar a todos los stakeholders (involucrados): desde los proveedores hasta los clientes finales. También se toma en cuenta si produce un impacto social y/o ambiental positivo.
  6. Demostrar que es un emprendimiento escalable en el tiempo y con un gran mercado.
  7. Hacer todo lo posible por conseguir un respaldo institucional, como una incubadora; por ejemplo, PQS, CIDE PUCP, entre otros. Ya que son contactos que agregan valor, tienen asesoría especializada y experiencia en muchos concursos.
  8. Trabajar en un pitch altamente potente, ensayado, entre 3 a 5 minutos.

Este programa más allá de tener como finalidad ser el ganador,  te ayuda a construir el camino para que tu emprendimiento despegue. Es una ventana para garantizar la funcionalidad de tu idea hacia el público y el prestigio que todo empresa busca. El consejo final es que busquen reunirse con expertos, conocer ganadores pasados, tomar en cuenta los criterios que se evalúan con mayor rigor, tener un equipo altamente comprometido, tener los números claros y denotar pasión por la idea.

Joseph Luján
Ingeniero Industrial por la PUCP. Perseverante, comprometido y multifacético. Especialista en finanzas, emprendimiento, educación y locución de radio.
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